What is Seo and how does it help a company

SEO(Search engine optimization) is one of the most crucial parts of digital marketing. It is the only way one can get organic traffic on their website. SEO is a process where many keywords are optimized on the internet so that when searched for, your website or services show up in the search result. SEO involves making certain changes to your website content making it more attractive on the search engine. It is the process that organizations go through to make sure that their website ranks high in the search engines, when searched for relevant keywords.

Buying keywords for SEO

The best to optimize the seo results for your website is to buy the keywords, so that when searched for, it shows your services on priority. Keywords buying is one of the most popular methods used by google to optimize the search services. Through it, you can get a lot of organic web traffic. Buying keywords, is not only supported by google search, but also many other search engines. This marketing technique is used to boost the digital presence of a seller or individual, to spread the brand.

Is organic search paid or free of cost

Organic search is based on unpaid, default rankings determined by search engine algorithms, and can be optimized with many SEO techniques. Also, the paid option allows you to pay to have your website displayed on the search engine results when a specific keyword is searched for.It can be both free and paid, which depends on how much traffic you want on your website. Free search will make the search engine display your website as per the algorithms. If you go for paid search or buy the keywords, the search engine will show your services on priority when searched for.