Local search is the process of getting people who are looking for services or businesses in their local area to find them. This is a big deal for businesses because it increases the likelihood that someone will find them through a local search engine result.
The more times someone types in a local search query, the higher their chances of finding them through search engines in the future. Moreover, businesses that are local are more likely to be found through search engine result pages (SERPs) than businesses that are not local. So, if you want your business to rank better in local search, here’s what you need to know.
What Is Local SEO
Local SEO is the practice of making your website more visible and accessible to individuals who are looking for companies or services in your local region via the use of search engine optimization. It all comes down to optimizing your website for the keywords that are relevant to your location, which may make it much simpler for people to find you.
When consumers search for companies in their neighborhood, they frequently glance at the top of the search results. This is why having a strong local presence is so important for gaining internet exposure.
Why Is Local SEO Important
There are a few main benefits of having local SEO, including:
- Increased likelihood of being found – People who search for local businesses are more likely to find them than those who search for businesses on a national level. Once they find you, you have an opportunity to convert those visitors into customers.
- More sales – Local SEO is an important part of making your business visible online. When someone goes to a competitor’s website but sees your business instead, they may be more likely to click through to your site. This can result in sales.
- Lower competition – Local SEO is one of the most effective ways to lower competition on your site. It’s very possible that if you have a large enough market and have low competition, you could rank number one for some keywords in your area.
- Higher SERP placement – Google has said that it ranks local results higher in their algorithm. This means that if you have good local SEO, you may be able to rank higher on the search engine result page (SERP). This can lead to more clicks and more sales for your business.
Ottawa seo is an essential strategy to boost your local search ranking and reach potential customers as they are more likely to find you online if they are looking for local services and products. The Ottawa SEO team can assist you in your local SEO optimization efforts by creating an effective online marketing strategy that includes key activities such as keyword research and content creation, optimizing your website for search engines, setting up a strong online presence, conducting paid advertising campaigns and managing your digital footprint with SEM tools like keyword monitoring, Google Analytics, Google Keyword Planner, and SEM tools.