It would be great if there existed a formula that, when followed, would reliably and predictably yield successful results. While such a formula does not exist, here is one that tends to yield positive results leading to success: website + SEO = growth. This is the formula for a successful online presence in its simplest form. Let’s dive into it.
A company’sonline presence begins with a website. Websites follow trends and can quickly appear to be old or dated and be abandoned by visitors. Some of the trends are simply cosmetic effects but others are increased functionality and security. Websites need to be kept fresh in terms of content and updated in terms of technology and security.
Once an appealing, well-designed website is launched, it needs traffic; also known as visitors. Of course, if a customer knows the company or the company’s website address, they can find it. But what about potential customers who do not know the company? They only know what goods or services they are searching for. Search engine optimization (SEO) is an integral part of getting a website to appear in the first few pages of Google search results.
The website alone will not generate traffic and traffic without a website has no place to go. But together, they are a force to be reckoned with. A website appearing on Google’s first page will see much more traffic than a site that does not appear on the first 3 pages.
Landau Consulting, a New Jersey SEO company offering consulting in internet marketing and SEO services, has provided this infographic to demonstrate the SEO online marketing strategy defined in the “magic formula” of website + SEO = growth.