Essential Resources for Opening a Brick and Mortar Store


Starting a brick and mortar business is no easy feat. In order to be successful, you need to know your target market in order to create an effective marketing strategy that will draw customers to your business. However, it can be difficult to ascertain who exactly your potential customers are. Here’s what you need to know about knowing your target market when opening  a brick and mortar business.

Do Your Research

The first step in understanding your target market is doing research. You need to identify the demographics of your ideal customer, such as age, gender, occupation, and income level. You should also consider their interests and needs – what do they like? What do they look for when shopping for products or services? Knowing this information will help you tailor your product offerings and marketing activities accordingly. Additionally, don’t forget to consider geographical factors; if you are located in a rural area, for example, then targeting city-dwellers won’t be very effective.

Create Personas

Once you have done some research on the types of people who might be interested in purchasing from you, it’s time to create personas – imaginary profiles of individuals who represent the main segments of your target audience. For each persona that you create, include details such as age range, location (city/country), interests/hobbies, lifestyle/values etc. Having these profiles handy can help with decision making – whether it be deciding which products or services to offer or which type of advertising campaign would work best for each segment of customers. Additionally, personas can make it easier for marketers and salespeople alike to communicate with potential customers; instead of talking generically about “customers” they can now refer specifically to Jane or John from their personas list.

Utilize Social Media & Other Online Platforms

Using social media platforms such as Twitter or Instagram not only has the potential to increase brand awareness but it also gives businesses an opportunity to interact directly with their customers by answering questions or responding quickly when feedback is given—a valuable asset when trying to understand one’s target market better . Not only does this give businesses access to more data on their current customer base but it also gives them insights into potential new markets that may not have been considered before – for example if someone from another country reaches out asking about the availability of certain products then that could indicate there is an untapped potential customer base in that region waiting for businesses willingto tap into them! And don’t forget other online platforms like forums or blogging websites either; they too can provide invaluable insight into different segments of prospective customers.. 


To run a successful brick and mortar business , it’s essential that entrepreneurs understand their target market inside out – who they are , where they live , what their interests are , etc . Knowing these things will enable companies craft an effective marketing strategy which caters specifically towards their desired customer base thus leading more people through the door! Doing research , creating personas and utilizing social media & other online platforms are all great ways entrepreneurs can gain insight into who exactly their target audience is so start doing those things today! Good luck!